Recently, AJ Promotions partnered with Fanatics to help deliver an exciting in store activation celebrating the launch of the new Premier League season product. As part of the campaign, we arranged for Liverpool legend Robbie Fowler to appear at the Fanatics Store, giving supporters the opportunity to meet one of the game’s most recognisable figures.
The event brought together football, collectibles and creativity, with fans opening the latest Topps card packs, taking photos alongside the Premier League trophy and enjoying a live art demonstration from Craig Black. The activation showcased how sporting personalities can elevate brand campaigns, create memorable experiences and strengthen engagement with fans.
If you are looking to add a sporting legend to your next campaign, product launch or live event, contact AJ Promotions to discuss how we can help create an unforgettable experience.









