AJ Promotions were delighted to work alongside Merlin Entertainments and the London Eye to deliver a truly unforgettable football activation featuring England legend John Barnes.
Ahead of England’s World Cup campaign, John performed his iconic World in Motion rap 400 feet above London on top of the London Eye, creating a unique football moment that combined nostalgia, entertainment and one of the most recognisable songs in the history of the game.
This project showcased the power of using sporting icons to create memorable brand experiences that capture the attention of fans and audiences worldwide. AJ Promotions continues to connect brands with legendary talent to deliver standout campaigns, events and media opportunities.
