AJ Promotions were delighted to work with long term client Domino’s alongside football legends Gary McAllister and Terry Butcher on a fun and creative World Cup themed campaign.
The project brought together nostalgia, humour and football heritage with the launch of the Domino’s Shirtiette, a playful nod to one of the most iconic moments from Terry Butcher’s career when he famously battled on through injury with a bloodied shirt during England’s World Cup campaign. The campaign gave fans a fresh take on that memorable image, showing that when it comes to pizza, any mess can be quickly sorted.
Working with some of the biggest names in football, AJ Promotions helped bring Domino’s brand message to life through authentic talent partnerships and engaging content. This project showcases the impact of combining sporting legends with creative campaigns to deliver memorable moments that connect with audiences.
